Media, Culture & Society Article

Media, Culture & Society Article (2013): Article out in the MC&S Journal on ‘Digital leisure for development: reframing new media practice in the global South

This commentary piece serves as a call to rethink new media practices in the global south by looking at the implications and impacts of ICTs as leisure (entertainment/pleasure/ play) artifacts in the context of developing economies and emerging markets. We believe this line of inquiry is timely and enables a strategic bridging of the new media studies and development communication domain. Despite studies yielding insightful commentaries on ICTs in this arena, we believe resource constrained environments generating rich usages that are not overtly utilitarian have remained hitherto unexplored. A critical movement is needed among scholars focusing on emerging economies to re-conceptualize the mobilization and serviceability of ICTs to extend beyond a conservative understanding of developmental value. This will help in focusing on the heterogeneous and life enhancing aspects of technological use encompassing both experiential and purposive elements of ICT adoption: their interplay with systematic/systemic ecological constraints to provide an analytical and descriptive study of the technology spectrum and use in these contexts. To illustrate our argument, we offer some critical points of contention that need addressing and new avenues for research if we are to rethink, reframe and refresh our thinking on Web 2.0 enactments in the global south.

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